Thursday, July 30, 2009

Legalized lying

One of the good things about the British Broadcasting Corporation is the lack of advertising. I know many people find the idea of paying over one hundred pounds per year proposterous when they can get TV for free. Yet for the quality of programming the BBC offer plus the added bonus of not having to sit through minutes of non-sensical advertising is a price worth paying.

I remember two great quotes of advertising. One is by the great science fiction writer H.G. Wells: "Advertising is legalized lying." Any advert just tells you want you want to hear. Most of the stuff said in advertising is the twisted truth. There are two types of products whose advertisements illustrated this points - baby milk formula powder and beauty products. For those milk formula adverts, they always sprout multiple acronyms such as DHA which the formula milk contains. They insist it will make your baby more cleverer. It may be that these added nutrients will help your kid more intelligenct but as a doctor of the Hospital Authority, we are not allowed to recommend any milk formula powder and quite rightly. I, as a normal citizen and a doctor, will still insist that breast milk is still the best. And what is wrong with cow's milk anyway?

Just by looking at the woman in Hong Kong just shows none of the beauty products offered on TV and in magazines don't actually work - I don't see any beautiful women walking the streets in Hong Kong. I especially hate the adverts by FANCL starring that annoying Gigi Leung. Woman look up to her because they think she's beautiful but I don't find her that attractive. She really cannot sing or act in my opinion. All that is going for her is she's tall, but men don't necessarily want any lady taller than them.

The second quote I like by advertising is this: "Advertising gets you to buy items you don't need or want." It is quite shocking to hear the largest department in a company is usually the marketing department and most of the cost of a product is usually due to advertising and marketing. If we had half a brain, we would consider the advertisement but not necessarily obey it.


Why do I feel listless at work? I'm cruising through my job at the moment, currently in first gear. I don't do any studying in the evening, which I should do. At times I do wish my job was a little bit harder and more demanding.


I found out in a news report that women my age outnumber the males in Hong Kong. It should make me more in demand but I don't feel that. I am looking for someone but with my job, my personality, my psychiatric history and my demands I fell I'm more a liability than a piece of treasure.

No comments: